👩💼 About the Founder: Anissa Westfall
Anissa Westfall brings over 25 years of marketing leadership and hands-on strategic execution, making her the driving force behind Marketing Helper’s bold, results-focused approach to brand innovation.
🌟 Marketing Leadership & Brand Innovation
Anissa currently serves as Chief Marketing Officer of Westfall Roofing, a prominent Tampa business, where she has elevated the company’s brand presence far beyond roofing services and helped position them among the top 100 roofing contractors nationwide. Prior to that, she led marketing and omnichannel brand initiatives at Publix Super Markets and AAA Auto Club—where she spearheaded the launch of Instacart with Publix and built complex customer acquisition programs for automotive services and financial products.
⚙️ Full-Stack Marketing Expertise
Anissa is a rare leader who integrates high-level strategy with tactical execution across marketing channels. Whether building paid campaigns (Google PPC), social media, TV, outdoor advertising, website SEO and UX improvements, developing content, configuring Salesforce CRM journeys, launching PR initiatives, or incorporating AI tools—she’s done it all. Her work has delivered measurable brand awareness, lead generation, and customer loyalty growth since 2001.
🤝 Community Advocacy & Professional Impact
Born and raised in the Tampa Bay area, Anissa is deeply grounded in her community. She actively volunteers and advocates for Habitat for Humanity Tampa Bay of Hillsborough, supporting affordable housing initiatives with both fundraising and hands-on builds. Anissa holds a Bachelor’s degree in Business Administration with a focus in Marketing from the University of South Florida. Her wide-ranging experience in marketing leadership and community advocacy makes her not just a strategist, but a mentor and visionary leader for her clients.
Marketer
It speaks the language of its art and science, reflecting brand innovation while fostering community advocacy through effective marketing leadership.
Speaker
I am passionate about storytelling with data, as it plays a crucial role in brand innovation, community advocacy, and effective marketing leadership.
Give-a-HOOT-er!
We care about good people doing good things, focusing on brand innovation to support our neighbors through community advocacy and showcasing marketing leadership.
Why I Do This
Marketing today can be complex, confusing, and frustrating — especially when you don’t hahttps://websites.godaddy.com/the-helperve a big agency budget. I created The Marketing Helper to give business owners the clarity, tools, and support they need to grow without the guesswork.
- Go Big or Go Home – Marketing is an investment, not an expense
- Be the Purple Cow – Stand out in a crowded sea of brown cows
- Work in Three Timeframes – Evaluate the past, execute the present, plan for the future
- Proven in the Trenches – My career in both corporate and small business means I’ve tested, failed, refined, and succeeded
- Integrity First – Strategies rooted in strong ethical and moral standards
